OUR STYLE PHILOSOPHY

At Sassy Side Up, we design for this muse—the woman who knows that dressing well is part of the joy of travel. Every piece is thoughtfully created to reflect.

REFINED, NOT OVERSTATED

Classy silhouettes that flatter, fit beautifully, and photograph like a dream.

EFFORTLESSLY FEMININE

Soft, flowy fabrics and details that add just the right touch of whimsy.

VERSATILE FOR EVERY MOMENT

Pieces that move seamlessly from a sunny yacht deck to poolside lounging or romantic resort dining.

WHY CHOOSE SASSY SIDE UP

Because you’re the woman who effortlessly blends elegance with a touch of sass. You love styles that captivate with their charm and confidence. We’re here to bring you fashion that transforms every getaway into an Insta-worthy moment of grace.